Marketing, Like Racing
Requires an Edge To Win

Once you start it's too late to prepare, you can only react. Competing requires the right equipment, winning comes from preparation. Opportunity is the fuel of business growth, and successful companies continually seek opportunity. But opportunities usually have no warning. Only if you are prepared can you beat your competition. 
That is your edge!


Preparing Ideas for Opportunity

Find out how to be more prepared

Winners aren't Lucky... they're Prepared!

"Luck is what happens when preparation meets opportunity!"


Yeah, we don't believe in luck either.

See how our preparation approach has helped brands win.

More Cases

Strategic Points: A Marketer's Blog

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